Jay-Z's 'Death Of Auto-Tune' Is A Couple Years Too Late


He isn't saying anything new. Initially I was all ready to jump on board with Jay-Z and his wacky "Death Of Auto-Tune" idea, but after actually hearing the track, in which he bemoans not only the use of "T-Paining it" but tight jeans and bright colors on a track co-produced by Kanye West, I can't help but wonder if this approach isn't just a little passive-aggressive. Here you have a man that has no doubt benefited financially from many of his friends going the Auto-Tune route, and he opts to "kill" it on a song instead of just, I dunno, not using it or even referring to it at all.

This is a gimmick. Just like "Hip Hop is Dead." People have been over Auto-Tune for a while now, but I suppose if Jay-Z gets other rap artists to stop using it, he can just sit back and take credit for starting a movement or saving Hip-Hop or whatever. I beseech anyone reading this not to fall for that shit.
The execution of the song itself is fresh and Jegro is in fine form. But the title, the concept, some of the lyrics, and his transparent intentions are insulting. How about starting a real movement with a song called "Death of Re-used Biggie Lyrics"?
Jay-Z: "D.O.A. (Death Of Auto-Tune)"

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