Reach Out And 'Touch' Ginuwine


The concept for Ginuwine's new video for the song "Touch Me" may have sounded good and sexy on paper, but something got lost in translation. The video, helmed by director du jour Rik Cordero, is pretty simple: Ginuwine sings while a woman touches him. OK, fair enough since that's what the song is basically about. But between all the extreme close-ups and gyrating, I couldn't help but notice his barely-ironed dress shirt and was both perplexed and dismayed trying to figure out exactly what was going on with his hair situation. Furthermore, his shirt stayed on for the whole clip. What kinda Ginuwine video is this where he doesn't disrobe? I feel hoodwinked and bamboozled.  

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