Before everyone goes into a panic, let me say that Andy Grammer's "Keep Your Head Up," which just debuted on Vevo isn't exactly the type of song that I would listen to voluntarily ever. The genius of this video is that it allows you the option to choose your own adventure as the video plays. I was a huge fan of choose your own adventure books growing up and always wished for something interactive just like this once the internet came into existence on a global level. Do you want Andy to run into a gaggle of bikers? Wear a black shirt or a red shirt? Sing acapella or with the music? Just think of the options that could be available to the viewer by choosing to avoid
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