In 2010, a singer being discovered via YouTube is commonplace. On the free website, anyone hoping to be the next Lumidee can showcase raw talent and connect with viewers worldwide from the comfort of their bedrooms. While the outcome isn't always positive, occasionally a star is found and rockets to stardom overnight. Justin Timberlake signee Esmee Denters started out four years ago singing Aaliyah's "One In A Million" and taking requests from fans. Teenage
nuisance phenom Justin Bieber sang R&B hits on his page until being scooped up by Usher. Now, add UK-born vocal beast Jessie J to the list.
After co-writing "Party In The U.S.A." for Miley Cirus and hits for Chris Brown and Alicia Keys, Jessie J, recently signed with Lava Records/Universal Republic and is stepping into the spotlight. She won fans over (myself included) with the soaring "Mama Knows Best" and more recently, her cover of Whitney Houston's "I Have Nothing." Whew. Hopefully YouTube views translate into album sales, as her debut Who You Are is set to drop in early 2011. In support of the release, she stopped by Later...with Jools Holland for a stripped-down performance of "Price Tag." The song itself isn't the best showcase of her power, because the girl can blow. But her ability is undeniable, and I really hope she sticks around for awhile.