Jessie Ware Beautifully Delivers Some More ‘Tough Love’

Jessie Ware Tough Love Still

Jessie Ware continues to be cooler than us all as she brings on the beautiful heartbreak with the visual for her latest mood piece, "Tough Love." Like most of Ware's visuals, she makes what appears simplistic into an artful journey of complexity, and with "Tough Love" we become acquainted with a montage of striking images that are akin to clicking through a Viewmaster of someone's memory bank. Drenched in either vivid color or in mysterious black-and-white, we see close-up shots of lovers uniting, forlorn looks and lots and lots of flowers, the finest shot being of Ware musing in a sea of what appears to be lavender. Yeah, it's a little high-brow and takes some patience, but for Ware, known for her atmospheric soundscapes, this visual is perfect to embody the bold serenity that is her finest single yet.



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