After more than 20 years of record-setting crowds and unbelievable performances, everyone’s favorite music festival (and national black family reunion), is taking the show on the road, or rather overseas. ESSENCE has formed a three-year partnership with eThekwini Municipality to host the ESSENCE Festival in Durban, South Africa in 2016 and 2017.
While the location is different, the event promises to still bring the same thrills, excitement and economic empowerment to Durban and its citizens as New Orleans has enjoyed for more than two decades. The ESSENCE Festival Durban will follow the same format as the original event, featuring international performers and speakers to entertain and inspire, as well as a host of local artists and experts.
The event also promises to have a huge economic impact on the city of Durban. In addition to the small business and economic empowerment events that are also a hallmark of ESSENCE Fest, the Durban Business Fair (DBF), which strives to connect businesses globally, will be taking place simultaneously. Combined with the ESSENCE Festival, the goal is to promote Durban as a world-class city.
Exact dates, speculated to be sometime in the fall next year, won’t be announced for a few weeks. In the meantime, we’ll be saving up our coins and checking Kayak for cheap airfare to what looks to be an exciting and historic event.