Listening to the ethereal threesome KING could easily have you walking on clouds, so it's only fitting that the group illustrates just that and more in their latest visuals. For single "Carry On" from debut album We Are KING, Amber Strother, Paris Strother and Anita Bias deliver animated visuals to show you exactly how they want you to feel when listening to the song. The breezy harmonies anchoring the single are supported by colorful visuals that help to calm and stretch your imagination at the same time. The focal point of the video is a buoyant kite that serves as our guide through the universe.
Directed and illustrated by Veronica Solomon, she takes us to heaven, back to earth and into the stars where we find an animated version of the trio singing and shining as bright as the constellations around them. "Carry on care for me / Carry on and we'll see / Since we won't know the way we'll / Carry on carefully," they sing with angelic voices. Moving between black-and-white and stunning bright colors, the video ends at the top of a staircase where we meet our kite again.
KING has utilized animated videos to support previous releases "The Story," "Mister Chameleon" and "The Greatest," so the clip for "Carry On" gets a similar visual treatment to continue the theme. The group is currently spreading their easy breezy talents on tour. They'll be playing a few gigs during SXSW and will hop over to Europe March 22nd and carry on to end the tour in Japan on May 4th. Put going to see KING live on your list of things to do and check out if the group will be in your city when you check out their upcoming dates below. If "Carry On" is lifting you as high as the clouds in their latest video, you can still get the track and the rest of of the We Are King album on Bandcamp, Amazon, iTunes. or Google Play. Watch KING's latest video right here and get carried away by the sweet harmonies and beautiful visuals.
KING Spring Tour Dates:
March 11th – First Avenue – Minneapolis, MN
March 12th – Madewell Party @ SXSW – Austin, TX
March 14th – Spotify House Party @ SXSW – Austin, TX
March 16th – Stereogum Party @ SXSW – Austin, TX
March 17th – Pitchfork Party @ SXSW – Austin, TX
March 18th – Flood Party @ SXSW – Austin, TX
March 22nd – Les Etoiles – Paris, France
March 23rd – Geneva Club – Cologne, Germany
March 26th – Transition Fest – Utrecht, Netherlands
March 29th – Bush Hall – London, United Kingdom
March 31st – The Deaf Institute – Manchester, United Kingdom
April 1st – The Sugar Club – Dublin, Ireland
May 2nd – Billboard Live – Akasaka, Japan
May 4th – Billboard Live – Osaka, Japan