It's not an exaggeration when we say Oddisee's Iceberg is easily one of the best hip-hop albums of 2017. Tracks such as "Like Really," "Things" and "NNGE (Never Not Getting Enough)" have helped make the project a true highlight in his already impressive career. He's spent a good part of the year traversing the globe in support of the album, but his latest visuals for "You Grew Up" prove he is very much in tune with what's happening at home here in America.
The animated narrative focuses on three American boys of different cultural backgrounds, sharing a glimpse of the experiences (positive or negative) that shape them as they grow from boys to men. In a recent interview with NPR, he explained the concept as wanting to "convey the gradual transition from optimism to pessimism, idealism to reality and happiness to anger....It seemed to be the best way to display how our attitudes change from adolescence to adulthood."
Oddisee's timing is on point, particularly with recent events like the mass shooting in Las Vegas, white supremacist rally in Charlottesville and the NFL protests becoming the new norm of American life. Ironically, the thought-provoking visuals were designed and directed by the Belgium-based creative studio Eugene and Louise. We applaud the creative collaboration for giving us something to think and talk about.
Peep the artistic film short for "You Grew Up" below, grab a copy of Iceberg if you haven't already and visit Oddisee's website for social media links and expanded European dates for his Beneath The Surface Tour.