The recent release of their fourth studio album, Golden Days, is an artistic achievement for UK troupe Mamas Gun. In addition to blessing fans with 10 tracks of vintage soul-drenched goodness – all recorded live and in analog – it's also the first project entirely produced by the band themselves. The Bounce-Worthy quintet first teased the project at the beginning of the year with "London Girls," followed by some entertaining clips in support of the record. However, their latest video, for current single "On The Wire," is particularly unique.
The song's unconventional visual treatment features the work of Oslo-based director and animator, Steph Hope. At first glance, comparisons to a-ha's groundbreaking rotoscope video for their '80s smash "Take On Me" are inevitable – at least for older music heads. But this is no copycat, as the band turns our focus to the confusion that propaganda can cause. For his part, Mr. Hope created animated illustrations to mirror the socio-political theme. He expounds on what inspired the concept, saying, “The band mentioned that the song was partly inspired by the Brexit vote and the confusion surrounding it, so I wanted to make something with clusters of images that overlapped and felt like mixed messages coming from different places.”
Watch the creative statement piece below and take note of the timely advice that "On The Wire" offers. If you need a sunny pick-me-up after shaking your head at the current state of the world, keep scrolling to watch the charmingly awkward, retro-kitsch visuals for "You Make My Life a Better Place." Golden Days is available for your listening pleasure via major streaming and downloading platforms, with physical copies available through the band's official store.