Ciara is ready to increase your heart rate with her latest single and simultaneous video release entitled "Level Up." The entertainer has been on wife and mommy duty for the past few years, but now that she's with Warner Bros. Records she's plotting her comeback starting with this track. In "Level Up" we get a high-energy song about being your best self with a lack of humility. The single samples DJ Telly Tellz's "F**k It Up Challenge," and Ciara puts her own twist on it. "I turned them into something, my comeback on one hunnid / Less talking, more action, you just gon' CiCi coming / I just keep elevating, no losses, just upgrading," she sings, referencing her controversial Instagram posts inspiring other women to #LevelUp. You won't find a step-by-step tutorial on how to actually level up in the lyrics, but you will find a good beat to dance to.
Ciara does just that and keeps things moving in the music video, which features direction and choreography by New Zealand-born Parri$ Goebel and the ReQuest Dance Crew. The minute you press play, you'll find Cici leading the dancers as they execute some high-level moves in unison, never missing a beat and looking fly in matching red, black and white athletic gear and Level Up crop hoodies. The dancing is the main focus of the visual that ends with the words "Your Time Is Now" and "Level Up" plastered on the screen to motivate everyone watching to live their best lives.
Although the video was just released overnight, fans and dancers alike have already kicked things up a notch, creating their own #LevelUpChallenge videos on Instagram. Expect this to be the next viral sensation, giving Drake's #InMyFeelingsChallenge a run for summer domination.
"Level Up" is Ciara's first single since her 2015 album Jackie. You can cop or stream "Level Up" on all digital platforms now and get your workout on when you check out the audio and video right here.