Virginia is for lovers, but one of its favorite sons is ready to show that Virginia is for music lovers, too. Virginia Beach's own Pharrell Williams is starting a new music festival in his hometown with the announcement of the first-ever Something In The Water Festival. Described as a 3-day music and cultural experience, the Something In The Water Festival is scheduled for Friday, April 26th through Sunday, April 28th. That news is exciting alone, but the lineup of heavy hitters is what's really lit.
Pharrell is tapping many of his talented friends and VA representers to join him at his inaugural festival. Fellow Virginian and superstar Missy Elliott leads the lineup of eclectic artists that includes Janelle Monáe, SZA, Diplo, Dave Matthews Band, Masego, Kaytranada, Radiant Children, Jhené Aiko, DRAM and Anderson .Paak & The Free Nationals, who will fit this date in during his Best Teef In The Game Tour. Holding it down on the rap and trap tip will be Migos, Pusha T, Lil Uzi Vert, Travis Scott, Leikeli47, Jaden Smith and more. In addition to the performances, there'll be appearances from alternative medicine advocate Deepak Chopra and Louis Vuitton men's wear collection artistic director Virgil Abloh, Trap Karaoke and even a pop-up church service.
“I made a promise to God that if I was able to see the world, I would bring the best of what I saw back to Virginia Beach,” Pharrell stated on Instagram, and he's making good on his promise. Williams is putting on for Virginia Beach at Something In The Water, but this festival will literally be one nation under a groove.
With the state of Virginia being in the news for all the wrong reasons lately, the Something In The Water Festival is a good look and there is some great music ahead. Add this festival to your calendar and make plans to make the trek to Virginia Beach now. Tickets for Something In The Water go on sale on Friday, March 8th with General Admission passes starting at $150 for the entire weekend and VIP Admission 3-day passes starting at $450. Get more information on the first annual Something In The Water Festival from the official website.