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Yuna Gives Us Bollywood Glamour In ‘(Not) The Love Of My Life’

Have you heard Yuna's Rouge yet? If your answer is no, then you're missing out on some of the best R&B to be offered this year. The album boasts bona fide jams like "Blank Marquee," "Pink Youth" and "Forevermore" as well as other tracks that showcase not only the artist's growth since we first met her when she dropped "Life Your Life" back in 2012.  One of the highlights of Rouge, though, is the slow-burning track "(Not) The Love Of My Life." A kiss-off that finds her contemplating the end of a relationship over a throbbing bass line and atmospheric synths, it's a moment that entrances and keeps you glued in place. Now the singer brings the song to life with a vivid visual that's sure to have the same effect.

Yuna turns to Bollywood for the visual's inspiration, with her and the video's featured dancers draped in luxurious fabrics and decorated with intricate henna designs. She uses the classic style to tell the tale of a woman having doubts about the man she's meant to marry. The decadent ruby-and-gold color scheme of the video offers both a feeling of opulence and a sense of alarm, perhaps indicating that the woman's doubts are actually warning signs that need to be taken heed of.

It may or may not come as a surprise to you that Yuna herself directed the clip. About the creation of the video, Yuna wrote, "I worked with numerous local Malaysian-Indian businesses, designers, makeup artists, henna artists, and most importantly, the dancers. It was a beautiful experience and I’m so happy I get to share this music video that I directed with my fans."

Share in Yuna's vision when you watch the clip below.


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