Q-Tip: Labels aren't set up to do anything more of a mature sort of Hip-Hop.
[Photo: Acquired]
Q-Tip was quoted in TIME, believe it or not.
"In rock you have metal, alternative, emo, soft rock, pop-rock, you have all these different strains, and there are different strains of hip-hop, but record companies aren't set up to sell these different strains. They aren't set up to do anything more of a mature sort of hip-hop."The war against and within Hip-Hop is so convoluted at this point it's difficult to parse the levels of dissent without the conversation devolving into circular reasoning and trite rhetoric. Aside from the scathing attacks on the genre from folks like Sharpton and O'Reilly, there's an internal struggle within the community. Those valuing artistry over sensationalism find themselves in the delicate position of defending the music to outsiders while harboring their own reservations about what's played on BET and terrestrial radio.
Both rappers and music execs are clamoring for solutions. Russell Simmons recently made a tepid call for rappers to self-censor the words nigger and bitch from their albums. But most insiders believe that a debate about profanity and misogyny obscures a much deeper problem: an artistic vacuum at major labels. "The music community has to get more creative," says Steve Rifkin, CEO of SRC Records. "We have to start betting on the new and the up-and-coming for us to grow as an industry. Right now, I don't think anyone is taking chances. It's a big-business culture."It might sound absolutely Utopian to suggest we remove the "profit" element from Hip-Hop, but money does seem to be a primary cause of why things are in a slump right now. I interviewed NYOIL for Hip-Hop Crack last year, and he nearly contemplated distributing his work for free in the interest of his message being heard. We often cite the existence of entrepreneurs as an example of Hip-Hop's evolution and influence, but it comes at the risk of integrity and respectability. Sure, a lot of our brothers are making endless amounts of paper, but true evolution doesn't always hinge on monetary gain and conspicuous consumption. The momentum has to be of an artistic nature.
"When I first signed to Tommy Boy, [the A&R person] would take us to different shows and to art museums," says Q-Tip. "There was real mentorship. Today that's largely absent, and we see the results in the music and in the aesthetic."Q-Tip's 2002 Kamaal the Abstract was shelved when his label didn't think it was commercial enough, which prompted fans to launch an online petition for it's release. Those that were able to "obtain" the album are indeed in possession of a classic. Free of pop-sheen and bling, the Kamaal album not only harkens back to a hunger that was present in the earliest ATCQ recordings, it also employs live instrumentation and some of the same alternative sounds Andre 3000 would later use for The Love Below.
At the end of the day, the debate over language comes off like a smokescreen. Many of us that grew up with Hip-Hop are more concerned with the bastardization of our music, and how it has been used to not only promote ignorance, but artistic laziness.
Q-Tip's Renaissance is due out later this year. Corporate meddling is expected, but I'll take what I can get at this point.
Hip-Hop's Down Beat [TIME]
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Tip brings up a valid point. This lack of structure to promote more than one type of Hip Hop is systemic - it's simply the way all commerical companies are used to marketing to African Americans. They look at "African American" as one lumped target audience, which ignores that we're no more a single demographic than "teens" "whites" or "hispanics" are.
But when you're viewed that way, it's much easier to then make a generic statement about that demographics likes and dislikes.
This same article could have been written about the publishing industry.
But consumers must take some of the blame for this. Not only because we continue to purchase mediocre music and books, support mediocre movies or TV but at some point, we've got to stop lumping ourselves together for everything. If we stop acting like a memo to the entire race was sent out that lists all of our views, likes, and dislikes, eventually we'll stopped being treated that way.
Eventually is a long time coming, but it's gotta start somewhere. May as well be with the music industry.
I agree, I think that the removal of the art from hip-hop is the problem. Though white rock groups & other styles also promote some of the same problematic themes in music, I think it is convient to blame hip-hop for what is wrong with black society.
But, at the end of the day, only we the consumers & real fans of hip-hop can inject the artistry back into the music.