Events, Industry & Culture
XM and MySpace Team Up to Sift Through the Mediocrity
It was only a matter of time before those unsigned artists bombarding you with requests to listen to their latest "hot joint" were formally invited to do the same thing on a much larger scale. When MySpace first became popular, it was touted for its innate ability to create buzz and a following for an artist without a major label deal, a la Cassie. The bad part is, it's rough sorting through it all to land on someone who's really in it to make great music and not bow to stale commercial institutions just to gain face time. And then there's that issue of "quality".
The appropriately named "Show Us What Ya Got" (not "you", but "ya") is a joint contest by MySpace and XM Satillite Radio to find the next Hip-Hop or R&B star. We're already shook. Everyone can't be as good as this guy, but it'll be interesting to see who wins. Details follow:
MySpace Partners With XM Radiomyspace.com/xm
MySpace and XM satellite radio have partnered to launch "Show Us What Ya Got," an online search for unsigned hip-hop and R&B music talent.
Participants can submit their original song for the chance to perform at the Mix Power Summit in October, where the grand prize winner will receive a mix tape from a well known DJ and an on air XM appearance.
Unsigned artists can visit the XM MySpace site to review contest details and submit their original song. All entries for the competition must be received between now and August 31, 2007. The entries will be reviewed by a panel of judges made up of music editors and artists who will pick five finalists and post their entries on the XM MySpace page for voting.
Three finalists will be chosen to go to The Power Summit, held October 24-27 in the Dominican Republic to perform. The live performances will be broadcast live on XM MySpace page.
"With more than four million registered urban musicians on MySpace, this contest offers an amazing opportunity to any talented artist seeking to build a fan base. It's like a one-two punch -- MySpace Online and XM Satellite Radio partnering to discover and slingshot an urban artist's career. It's a refreshing twist on an art form that balances awareness and talent." said Josh Brooks, VP of Marketing for MySpace.
