nOvaMatic | 11/13/2008 at 3:00 PM | Comments (7)

If you're anything like me, you love to "get your drank on." You love poppin' bottles wit' models up in da club. And why shouldn't you? You're grown! But you know what's really tired? Songs that not only constantly reference alcoholic beverages, but are also named after them. Even worse is when it's an R&B song. In recent days, we've been hit with two songs named "Patron," one by
Johnta Austin and the other by
Sean Garrett and
Pharrell. Press play to check out each track (which, all things considered, are pretty decent), then hit the bounce to read my endless griping about this issue.
Johnta Austin: "Patron"
Sean Garrett feat. Pharrell: "Patron"
[1] It's not that I think there's anything inherently
wrong about using liquor as a motif. I don't think millions of young Black kids will succumb to alcohol poisoning from listening to these songs. The thing that bugs me, as well as other people when it comes to these matters, is that the idea is simply far too ubiquitous. When a bunch of people in the same genre of music are doing the exact same thing, it dilutes the music's value, if it had any to begin with. Seriously, why pursue news ideas and themes when you can simply lean on the old, reliable Patron for inspiration?
[2] If these brands are not paying you to write songs about them, then you got played.
[3] Patron? Really? I admit, it is a fine brand of tequila, but it is not so unattainable that it is to be mythologized. It's one thing when artists are singing the praises of expensive, out-of-reach designer wines and champagnes with exotic names, but when you're naming your songs after liquor that I can just walk into any store and buy with no significant dent in my wallet, then that's just...common. Unless you're talking about Gran Burdeos.
[4] Needless to say, an R&B track that steers clear of brand-worship never runs the risk of sounding dated.
Thanks to
CL and
2DB for the tracks!
Tags:
audio, johnta austin, patron, pharrell, pharrell williams, sean garrett

Comments
Cheers! I could not agree more! I am sooo soooo sick of song writers/artist thinking they've achieved something once they have managed to either force Patron or rhymed it with something equally irrelevant. Some guy has a response song to Beyonce's "If I was a boy" (you should check for it) I thought it would be a hit or at least get airplay for a clever ride on a hit song. But the second that dude mention Patron on like the second line I was out. Too through!
Kiss my black ads | November 19, 2008 11:44 AM | PermalinkThis is one of the songs on Sean's album that got repeated. (He's got a few more), Him and P should do some more stuff they sound cool together.
Mutada al sader the king | November 17, 2008 6:01 PM | Permalink#3 is truth. Patron? REALLY? Why not brag about wearing Banana Republic and driving an Accord then?
Nova. Your mention of Gran Burdeos makes me swoon.
Ro | November 14, 2008 5:45 PM | PermalinkYea the whole liqour of the moment thing is played gotta hand it to Sean & Skate Board P
blknite | November 14, 2008 4:34 PM | Permalink'scuse me while I run down to the licker stow.
Ms. B | November 14, 2008 4:23 PM | Permalinka-MEN! Couldn't have been said any better..Patron has been glorified for what--2-3 years now?? Yeah I'll admit it makes for a great time, but let's get over it now.
miss concrete jungle | November 14, 2008 2:22 PM | PermalinkAt some point, we need to find something else to talk about. I like my cocktails as well, but we're inundated and that's boring as hell. All I'm looking for his some creativity, talent and diversity of expression. Might as well be howlin' for the moon.
sdg1844 | November 13, 2008 3:40 PM | Permalink