Barring his stellar rhyme flow and production abilities, Kanye West is at once fascinating and annoying. He is hip hop's epitome of watching an imminent car crash: You know what's going to happen in theory but what's most intriguing is not knowing exactly how the future events are going to happen. Take his new video for "Power." Not only has he enlisted the help of some artist Marco Brambilla, but this "video" has been described by its director as an apocalyptic "video work that's been commissioned by Kanye to accompany the music." Interesting. I'm loving the larger than life King Tut-Gucci link piece 'Ye is rocking in this video so much that I just ordered my own throwback two-finger ring. "Power" premieres tonight after Jersey Shore--gah--on MTV but it will most certainly be online within record time after its appearance. Until then, take a look at the making of this video.
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