Javeon Encourages Us To 'Give' In To Our Feelings


javeon-give-up-screenshot

Hoping to hit the ground running in the new year, PMR's Javeon has just released the official video for his "Lovesong" follow up, "Give Up." The Tourist-produced track originally dropped back in December and was an instant hit here at SBHQ, and now the Ben Strebel-directed video has us digging the song even more. The concept is simple enough, with the track playing on the radio as things heat up in the kitchen between two co-workers. Things almost reach boiling point but then, lulled by the songs "Why don't you give up, baby/Let your self go and surrender" refrain, things settle down and it seems that the pair's fiery working relationship may just blossom into something a little less heated.

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