We love watching artists who we've deemed Bounce-Worthy over the years make strides in their careers. We've watched acts such as Little Dragon, Quadron, Hiatus Kaiyote, Jesse Boykins III and many more take it from the underground where we discovered them to the next level. One of the latest to turn things up a notch is our very own Rob Milton. This young talent is not only SoulBounce family, but he is a prolific indie soul artist with a new single and music video that we are proud to premiere today.
"Analog" is Rob Milton's ode to getting back to the analog heart of things in this digital world that we live in. Enough with the tweets, Facebook status updates and Instagram selfies, it's high time to engage in more personal interactions and get back to love. The Richmond, VA native is joined by Portland rapper Tope whose bars echoes Rob's soulful sentiments on Washington, DC-based DaRon Jones' production.
To match the laid-back vibe of the song is a music video directed by Brian Washington who bathes all the visuals in red. Normally when watching a film where everything you see is in awash red, that is a strong indication that something bad or horrific is going to happen, but that's not the case here. Instead, we see Milton make his mark in scenes of him singing while chilling outdoors mixed in with scenes of a young lady whose face is buried in her mobile device as she's out and about. Will she miss the world going on around her if she doesn't take some time to disconnect? If you can relate -- and I'm sure we all can in this digital day and age -- then "Analog" is for you. Listen and watch right here, and bounce on over to Bandcamp to make a purchase.
