Pharrell, Cara Delevingne & Karl Lagerfeld Bring A Chanel Story To Life In 'Reincarnation'


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We never thought we'd see the day when producer Pharrell and British model Cara Delevingne would be ballroom dancing in a short film but we're here to welcome that vision. The producer and model show another side of their talents with help from Chanel’s creative director Karl Lagerfeld. The eight-minute film, entitled Reincarnation, was made for Chanel's Paris-Salzburg 2014/15 Métiers d’art collection shown today in Salzburg, Austria. Pharrell, a close friend of Lagerfeld and Chanel, composed and wrote the track "CC the World" to accompany the story. The single is a haunting, yet animated track featuring a symphony anchored by a subtle beat. You can catch Pharrell and Delevingne bopping to it around the 7-minute mark.

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The film illustrates the whimsical tale of how Coco Chanel found the inspiration of their signature jacket back in Austria in 1954. Her muse in the story was an elevator hand, expertly portrayed by "Happy" singer Pharrell. Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d'art collection, plays his partner and Geraldine Chaplin plays Coco Chanel. With Delevingne as his sidekick, who causes a little trouble in the film by the way, the two come to life when the lights go out and provide an elegant view of what royalty may have looked like back in the day. With Lagerfeld's vision, the inspiring story and the undeniable fashion, you almost forget the film is about a jacket as the two co-stars work their magic. Watch Pharrell and Delevingne bring the story to life in Karl Lagerfeld's Reincarnation right here.


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