
Apparently,
John Legend is more than willing to give away whatever soul he had left. Seriously. According to
Billboard.com, the Grammy winner has been meeting with several advertising firms to discuss promotional strategies for his upcoming project, feeling the need to go "mainstream" with his music. "I want to go beyond what the label machine always does and think of some cool ideas," Legend said recently. He feels that working with a label restricts his marketability, saying that he wants an ad firm that "launches other products to use their knowledge to launch my music." Wow. You mean the relationships with Baileys, Verizon, Lexus, Tide,
GQ, The Gap, Target and American Express isn't enough?!?!? Nice.
Stating that he thought his 2006 release
Once Again was "difficult for people to digest because it wasn't any one radio format", JL has decided to go for a more pop feel, forgoing live instruments this time around in favor of 808 drums and futuristic synthesizers. Well, far be it from us here at SBHQ to hate on a brother for wanting to get more commercial. Quite possibly by doing more commercials. Whatever. We won't hate on John, instead invoking the huge home improvement chain that says, John, "you can do it. We can help." And help we will. Below are five suggestions that JL can use for his mainstream madness:
- Before you continue on the new project, strike a deal with Microsoft and their fledgling music product, making a remix called "Save Room (For My Zune)".
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Harlem | 04/30/2008 at 3:00 PM | Comments (10) | Permalink