Badu Wants You

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Times sure have changed. Used to be that street teams would actually go out in the street to promote an artist. Now the street is the internet and street teams aren't beating the pavement but tapping away on their keyboards instead. That sure beats handing out flyers in 20 degree weather after the club lets out.

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Erykah Badu is the latest celeb to join the trend and she's teamed with Fancorps to form her official street team. Fancorps is a street team management company that utilizes Web 2.0 to "build, organize, maintain, and manage a grass-roots street team." They provide the software (for a fee, o' course) and artists get their fans to join and spread the word online and off.

Team Badu currently has a few hundred members and every time I refresh my browser more have joined. That's a good look for Erykah. People are definitely hungry for her highly anticipated release New AmErykah. I haven't joined Team Badu (yet) but while I fill out my app I'll groove to one of my faves from Worldwide Underground.

Erykah Badu: "I Want You"

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