Who better than MTV to tell us who the hottest MCs of 2008 are? Last year they conducted a roundtable with otherwise qualified MTV producers, correspondents and editors branded "The Hip Hop Braintrust," who used the following qualifiers to determine their Top 10. One of them, sadly, is "swagger":
...we decided to break down what's going on today--as in not now,
but right now! We looked at the work of the most prominent MCs of the
past year or so and factored in the following: straight-up skills,
success (both musical and entrepreneurial), impact on the game and
swagger: an MC's cool factor and how they carry themselves on and off
To be sure, any "Hip Hop" that lands on MTV's radar is bound to be some straight-up trash. Check out last year's list with my comments after the bounce.
So, 80% of last year's list was based on who made the news, who threw a temper tantrum, who was jail-bound, and who, in general, just wouldn't shut up. Way to go MTV, for perpetuating the notion that a Hip Hop artist's imaging and ability to make music bloggers froth at the mouth has more bearing on their relevance than any actual skill and originality. Now play a video.
The 2008 Edition kicks off this Friday. Be very afraid. Also, are there any true MCs even left in the mainstream? Discuss.
Hottest MCs In The Game 2008 [MTV]