MTV’s Latest Ad Is For The ‘Glove’ Of MJ

Kudos to whomever came up with this latest ad from MTV, in which the once-in-a-while music channel promotes its tribute to Michael Jackson during this Sunday's Video Music Awards with a flattering nod to the King of Pop that involves...gloves. Specifically, the one he made famous beginning in 1983 on the Motown 25 television special. As you already know, Janet Jackson will be opening the live telecast with what has been billed as a must-see performance to celebrate her late brother's musical legacy. Personally, I can't wait to see it. I'm not sure if it's the music, the New York-ness of the ad, or the subtle way it all unfolds. Whatever it is, I really like it. In fact, I might even "glove" it. Heh.

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5 Responses

  1. Definite kudos to the person who came up with this ad.

  2. Wow, that was a very good promo. I love how in one scene the little kid's heart shaped balloon starts to float up toward the heavens as Michael's glove rains down. I thought that was a very subtle and touching way to send up some love. Definitely touching.
    I also love how as the gloves are falling everyone looks up in wonder, amazed, but if they know exactly what is happening(they feel Michael's presence) and it is filling their hearts with joy.
    Nice promo MTV.

  3. Props to whomever came up with this concept!

  4. kudos indeed..i actually want to see the awards now..

  5. It's a touching but it still makes me sad......that he's no longer here.


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