I finally can dust off my director's chair. It's been a minute since
we last connected, but I'm glad to be back. This time I am going to walk
you through the process of the way I direct a music video. I know
every working music video director out there has a process, but I have a
unique one that works for me and I would like to share it with you all.
been hard for me lately in the music video world. A lot of artists and
labels just simply don't have the money to finance visuals for their
projects anymore. That's why I have decided to once again take matters
into my own hands and finance my own projects. I saw that Current TV
was holding a contest to direct Common's latest video for his next
single "Make My Day" featuring Cee-Lo, so I decided to enroll to see
what would happen. They actually provide the footage of Common performing
the song in front of a green screen, and it is on you to decide what you
are going to do with it. I have a background in network TV and I love
telling stories so I am going to combine his green screen footage
within an overall story that I plan on shooting this weekend.
This is actually a good opportunity for me to share my process as I
don't have to worry about label politics and keeping the information
about the shoot under wraps. So join me on my two week quest to direct
a music video for Common.
FIRST LISTEN & BEAT SHEET:
The first thing I try to do when I get ready to submit a bid for a job
is to grab some headphones, download the track on iTunes and listen to
the song on repeat so I can get a vibe for the song and find out its
underlying message. The next thing I do is transcribe the lyrics into
a Word document so I can literally break down what the song and the
lyrics are about. A lot of times there is a story already mapped out
in the lyrics and luckily with this Common record there was one. After
I have written out the lyrics I close my eyes and listen to song at
least ten more times. I try to see the visual in my head and normally
an idea comes to me almost immediately. After I see the video in my
head I write the beats of my vision down using bullet points.
That is my beat sheet for the first verse of the song.
After I have beated out the entire song, from the instrumental intro to
final fade out, I get more specific and write up a detailed treatment. I will share my treatment and my pre-production process right here on my SoulBounce blog this upcoming Friday. I hope this blog is helpful to
any and all up an coming filmmakers and directors.
You guys have a
blessed day, and I'll leave you with this quote:
"If you're not willing to invest in yourself then why would you expect somebody else to?"
Matthew "Mac" Cherry
Follow me on Twitter