The aesthetic in the new video for Q-Tip's "Life Is Better" is undeniably sweet. It's all halftone and DIY with splashes of color and quirky elements like a running horse and flocks of birds. And Norah Jones. Who, by the way, is perfect on this track. Even though it borders on too derivative of the hipster imagery peddled by your Urban Outfitters and your Gap Inc.--almost to the point that if an ad for skinny jeans popped up at the end it wouldn't be out of place--it's still fun. The fact that the Tip and Norah act all cute amid the preciously lo-fi illustration is really nice because it's like, even rappers and jazzy singers/pianists can be lovey and adorable. You know?
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