I don't watch TV that much anymore. And when I do, I skip straight to the good stuff. I DVR Love and Hip Hop. I wait until a season of Dexter is over and then watch it on Netflix. Instead of waiting for a music video to come on EBT, I just go straight to YouTube. Shoot, I didn't even watch the last Soul Train Awards, but I watched my Twitter timeline, which watched the show for me (and let me know it wasn't worth my time). It's a testament to the advances of technology; not bad. Not bad at all.
But there used to be a time, church, when you couldn't escape the grips of companies and advertisers. You used to have to earn the RIGHT to watch good content. And commercials were that price. And they used to be good, too. It's be a lonnnnnnng time since there have been some poppin' promos -- and to the people who think the Target lady is funny, allow me to escort you to the nearest cliff -- and musical icons and celebrities would partake in the fun. Unfortunately, the only commercial that comes to mind right now is Diddy's digital jump over a bull in that Ciroc ad. If he doesn't look like animated video game character I don't know what does. Just creepy.
Truth be told, the best commercials, the ones that get into our psyche and stay there for years, are not the ones with slick production and millions of dollars behind them. We need more of these done-on-a-dime pieces, in my opinion. Employ some musicians and local actors, get some job creation going on, you know what I mean? With that said, let us examine some classic commercials that have won the hearts and minds of people the world over.
And there are so many more gems to be found on YouTube or in the recesses of long-forgotten VHS collections. Businesses and companies will always need marketing, and they will most likely continue using musicians to make jingles and star in their advertisements. But after revisiting these funny, albeit dated commercials, maybe the game hasn't been missing them after all.