When you're as unique an artist as Coultrain, releasing a video that falls under the realm of ordinary is not an option. He follows up the release of his latest album, Jungle Mumbo Jumbo, with the first video taken from the album, "A Gem Iza Jewel." The first of three videos planned for the album, the visuals are just as haunting as the song itself, with its multidimensional look at Coultrain that provides the perfect fit with the song's layered vocals. Keeping in tune with the album's overarching theme of finding the ultimate muse, director KNNY FRSH of FRSH SLCTS creates a vision of enchantment with a faceless temptress who seems to take hold of the crooner. With promises to reveal more of this mysterious tale in the next installment, the tale that Coultrain weaves is certainly worth sticking around for.
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