SoulBounce Exclusive: The Rebirth Show Us What ‘This Is Coming To’ With Their First Music Video


The Rebirth are officially back! Their hot new single "This Is Coming To?" is full of the soulful, jazzy, funky sound that we've come to know and love them for. And after giving us a lyric video that broke down exactly what the song was about, they're giving us another treat that SoulBounce is proud to bring to you: the world premiere of the band's first-ever music video.

The visuals for the track are quite simple, yet are an effective introduction to the band and their sound. "Part of being independent with no financial backing is doing the most with what the universe provides you," the group said about the reasoning behind the clip's simple approach. "We had a more involved video targeted, but at the end of the day couldn't afford to make all the elements happen so the creative challenge was how to keep things simple within our limitations and still have it be engaging to the viewer. So we approached our good friend Eric Coleman about doing a video with no budget but still make it look like there was one."

We must say that they met that goal with a resounding success, as there's very little difference here between this video and some of the bigger budget videos of some mainstream artists. Plus, with lead singer Baskerville Jones front and center along with the rest the band, the clip grooves in a multicolored fantasy as they all get down on their respective instruments, showcasing their tight chemistry.

The band's new album, Being Thru the Eyes of a Child, is set for a February 2015 release. In order to make it the best possible launch for the band, we encourage fans and music lovers alike to contribute to the band's Indiegogo campaign, which currently has met 31 percent of its goal with 12 days remaining. To help motivate you, check out the visuals right here.

TAGS:  , ,