It can be argued that there's no better place to listen to music than in a car. And when that car is a 2017 Lincoln Continental, you're in for a helluva ride. The good folks at Lincoln Motor Company are showcasing their love for music in the third installment of their Lincoln First Listen series. After featuring V. Bozeman and Mali Music, their latest passenger is British songstress Estelle . SiriusXM The Heat's personality Dion "Deezy" Summers met up with the singer in Los Angeles to preview her new single "Be In Luv." The mid-tempo track has a reggae groove that captures your attention the minute it starts.
Lincoln's Revel sound system is the perfect match for Estelle's vocals and keeps her instrumentals coming through crisp and clear. The ad and the single are so good Lincoln wanted to make sure it got the attention it deserved. They returned again this year as exclusive automotive sponsor for ESSENCE’s eighth annual Black Women in Music event held last night and used it as the perfect opportunity to debut the new video.
After 20 years in the music game, Estelle isn't fading away anytime soon and is working on new music. Although she's keeping the release date to herself for now, we do know that she's excited for us to hear what she's been working on. Until we get to hear some more tracks, watch her Lincoln First Listen and let us know what you think of Lincoln's soulful ride with Estelle.