UK R&B triple-threat singer, songwriter and producer Jordan King continues to make genre-invigorating power moves with music rooted in authentic experiences and velvety smooth vocals. On the heels of a highly successful debut EP, The Night Shift, King returns with a sexy new single, “How to Love,” proving again that his unique British style has global appeal.
Jordan says “How to Love” is personal. Actual heartbreak informs every lyric. An aching blend of regret, denial and professed love unfold over a classic '90s R&B groove line. Plaintive requests for a lover to return home epitomize the song’s tone and message. The emotions are raw and, according to Jordan, on purpose. "I wanted to write something that was open, real and honest,” he states via press release. Mission accomplished. Lovers around the world will find solace here.
The nod to retro soul is hard to ignore and one of the reasons why we love this cut so much. From production to lyrical styling, listeners are romanced all the way through. Even the video is a nostalgic trip down a '90s R&B memory lane. Plush mansion spaces, easy to understand sensual encounters and Jordan’s passionate invitations feel deliciously familiar. We’re into it.
Let Jordan show you how to love when you check out the sensuous visuals below. Pick “How to Love” up on Amazon and iTunes or listen for free on SoundCloud and Spotify. Jordan’s social media timelines keep his admirers informed about tour dates, appearances and new releases. Find out what’s next with his career on Facebook, Twitter and Instagram.