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Kendrick Lamar Covers Forbes’ ‘30 Under 30’ Issue

Though he turned 30 this past June, Kendrick Lamar isn't going to let a little thing like that stop him from being the cover boy for Forbes' 30 Under 30 issue. The "HUMBLE." is interviewed inside, where he speaks on his business acumen, his "conscious rapper" label and what he deems his biggest mistake. "My biggest mistake was watching the other artists’ success and thinking that can be my own success," he told Forbes. "Everybody’s their own individual, you know? A lot of the times, like I said, you listen to the radio, you be pushed by what the industry is doing, or what’s popping at the moment. So you go through these stages of trying to figure that out. That hindered me." He drops even more insightful gems in the full interview, which is a must-read. #KDotIsABusinessMan

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