Beyoncé Announces Partnership With Adidas
Beyoncé's been exerting her powerful influence over all industries for years now, so a major move in the fashion and accessories industry is nothing new. However, her latest move is pretty noteworthy. The singer and German company adidas have announced a new partnership that will see Mrs. Carter not only relaunch her Ivy Park athleisure line with the apparel company but also new footwear and apparel outside of the brand. "This is the partnership of a lifetime for me," Bey said in a statement. "adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader." We can already guess what the new favorite brand of the BeyHive will be. #BagSecured
